What is a Marketing Funnel?

What is a Marketing Funnel?

As a Business Owner: Why Should I Care? Everyone loves a good visual representation of a complex concept — a simpler step-by-step way to showcase a series of information. The marketing funnel is just that…a visual means to describe a customer’s journey to purchasing a...
How Henry VIII Could Make You a Better Business Owner

How Henry VIII Could Make You a Better Business Owner

Learn from history or repeat its mistakes    Have you ever wondered what life would have been like if you lived in a different era? Watched a period show on Netflix and pondered your existence in a time not governed by social media but rather social norms and...
Testimonials Can Work Wonders for Your Business

Testimonials Can Work Wonders for Your Business

How and Why They Help Everyone has heard the expression, “you never get a second chance to make a first impression.” Whether you believe it or not, that motto holds true for the marketing world. A quality website does more than just provide a potential customer with...
Understanding Your Target Audience

Understanding Your Target Audience

How to Identify and Take Your Brand to the Next Level If you were to research a list of buzzwords for the industry, target audience would most certainly make the Top 10 Most Important Words in a marketer’s vocabulary. With over 4.6 billion active internet users...
How To Write Social Posts

How To Write Social Posts

Simple Tips and Tricks In the age of social media, it is almost impossible for a business to avoid posting on social platforms. This is how they can get their brand and messages across in a quick and succinct manner. Despite social media posts being short and sweet...
Window Graphics

Window Graphics

A Guide From Start To Finish At Big Red Dog Marketing, we handle a lot of window graphics for our clients. Window graphics are a great way to market your brick and mortar business. The process of creating window graphics may seem like a daunting task, that’s why we...
Shifting SEO Plugins?

Shifting SEO Plugins?

Don’t Forget Your Site Map Having a functional XML sitemap is critical for good SEO results.  The sitemap, if you weren’t aware, allows Google to understand your site structure and retrieve essential pages quickly. Your sitemap index is automatically updated as you...