by Team BRD | Feb 21, 2023 | Marketing Strategy
Email Marketing Checklist: Steps for a Better Campaign The goal of email marketing is to captivate your reader’s attention and convince them to take action. Reaching your target audience with the right message is part of that “captivation” and a way to keep your...
by Team BRD | Feb 7, 2023 | Marketing Strategy
Improving customer retention doesn’t happen overnight. A strategic customer success strategy needs to focus on the entire process involved in the customer journey and can take weeks (if not months) to hash out and develop. While there is no “one-size-fits-all”...
by Team BRD | Jan 24, 2023 | SEO
Defining SEO Performance and Results Are you looking to learn how to Measure SEO Success for your business? Search Engine Optimization, “SEO” for short, is a vital marketing tool that seeks to increase the visibility of your website on search engines like Google. SEO...
by Team BRD | Jan 10, 2023 | digital marketing
What is Pay-Per-Click Marketing? A guide to PPC Marketing Let’s pretend you’re searching for a new pair of basketball shoes. You go online to Google and type in the search term “basketball shoes.” As soon as you click through, there is an ad at the top of the page for...
by Team BRD | Dec 20, 2022 | integrated marketing, SEO
How to Create Effective Content Did you know that quality content creation is just as important as the design and aesthetics of your website? What about the idea that investing in content is one of the most effective ways to grow your audience and increase...
by Team BRD | Dec 6, 2022 | digital marketing, SEO
Link Building is the Cornerstone of SEO Link building is a highly effective marketing strategy that helps to increase a business’s value on Google. Unfortunately, many business owners recognize the importance of backlinks but aren’t sure how they help with SEO and...
by Team BRD | Nov 22, 2022 | digital marketing, integrated marketing
Keeping the Customers You Already Have Happy Growing a sustainable business means managing customer retention. Customer retention is the measure of customer loyalty and is based on how many customers keep coming back for repeat purchases. While it takes a lot to earn...
by Team BRD | Nov 8, 2022 | digital marketing, integrated marketing, Marketing Strategy
Your Customer Journey Matters The most important thing you can do as a business owner is to understand how your customers engage with your product or services. By analyzing your customers’ intentions, motivations, interactions and pain points, you have insight into...
by Team BRD | Oct 25, 2022 | blog
How Amazon Used Secrecy as Their Main Strategy It finally happened! Amazon’s series based on the Silmarillion Tales went live on September 2nd, and it was…LEGENDARY. While tears of joy are still streaming down our faces at Big Red Dog Marketing and visions of...
by Team BRD | Oct 11, 2022 | digital marketing, integrated marketing
A Strategy that Helps Your Bottomline Marketing is all about understanding the life cycle of a product and addressing the ups and downs before they happen. Whether you’re introducing a new product to the market or dealing with the maturity stage where things...
