Big Red Dog Marketing Blog
Big Red Dog’s FAQ From New Clients
The Important Questions Answered At Big Red Dog Marketing, we are more than just a digital marketing agency. We are a loyal partner for your business! As a full-service marketing company, we can help upgrade your current marketing strategies and navigate your company...
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Holding Your Digital Marketing Agency Accountable
Questions to Ask Deciding on a digital marketing strategy can be time-consuming and there is no “one-size” fits all approach. As a business owner, it is hard enough to navigate the constantly changing digital landscape, let alone create a plan of attack to achieve...
Vetting a Digital Marketing Agency
How to Find the Best Option for Your Business To “vet” something means investigating it thoroughly to make a careful and critical decision. It is the process of getting into the nitty-gritty of an individual or company to make an informed decision on whether to go...
What is a Marketing Funnel?
As a Business Owner: Why Should I Care? Everyone loves a good visual representation of a complex concept — a simpler step-by-step way to showcase a series of information. The marketing funnel is just that…a visual means to describe a customer’s journey to purchasing a...
How Henry VIII Could Make You a Better Business Owner
Learn from history or repeat its mistakes Have you ever wondered what life would have been like if you lived in a different era? Watched a period show on Netflix and pondered your existence in a time not governed by social media but rather social norms and...
Understanding Lead Generation Strategies
How Leads Affect Your Bottom Line Most business owners realize that getting people to engage with and buy a product or service isn’t an easy process. While we would like to believe that everyone goes online to find solutions with the intent to purchase, that just...
Testimonials Can Work Wonders for Your Business
How and Why They Help Everyone has heard the expression, “you never get a second chance to make a first impression.” Whether you believe it or not, that motto holds true for the marketing world. A quality website does more than just provide a potential customer with...
Understanding Your Target Audience
How to Identify and Take Your Brand to the Next Level If you were to research a list of buzzwords for the industry, target audience would most certainly make the Top 10 Most Important Words in a marketer’s vocabulary. With over 4.6 billion active internet users...
Shifting SEO Plugins?
Don’t Forget Your Site Map Having a functional XML sitemap is critical for good SEO results. The sitemap, if you weren’t aware, allows Google to understand your site structure and retrieve essential pages quickly. Your sitemap index is automatically updated as you...
Why Building Loyalty Is Good for Your Business
Developing Professional Relationships and Reputations These days, with cancel culture running amuck, customer loyalty is the number one way to increase your brand’s value; the idea of building a stable business at scale by fostering loyalty through repeat buyers (AKA-...
POP QUIZ: Who Is Your Core Customer?
Tips for Identifying Your Core and Ideal Customer Get your paper and pencil ready for the Big Red Dog Core Customer Pop Quiz! Ready? Let the exam begin. Can you define your customer or buyer persona in a brief 1-2 sentence statement? Do you know your core customer’s...