Open Positions at Big Red Dog Marketing

Position Summary

Big Red Dog Marketing is hiring for a Search Marketing – PPC Specialist. In this role, you will work with our Head of Account Strategy to execute impactful and desired-outcome PPC campaigns for clients. You will serve as the day-to-day point person for PPC questions and handle the day-to-day tactical analysis and account-level changes. You should be comfortable managing & optimizing campaigns as well as analyzing & delivering data-rich reports using Google Data Studio.

Big Red Dog Marketing leverages Google Ads Editor, Google Ads interface, Google Sheets, and Google Data Studio to manage our clients’ campaigns.

This is a remote contract position. Preference given residence in Raleigh, NC and surrounding areas.

What You Will Be Doing 

• Research, create, and manage PPC campaigns
• Define keyword targets using various tools (e.g., Google Keyword Planner)
• Effectively advise on monthly campaign spend levels with the client’s budget and goals in mind
• Effectively optimize and manage paid campaigns within the allotted monthly management hours
• Successfully execute planned campaigns; creating and adjusting on a daily basis, as necessary
• Report on results internally and externally to clients
• Collaborate closely with the Head of Account Strategy, and our clients
• Understand search engine marketing and optimization best practices and provide insight through client deliverables
• Reliable management and reporting of monthly assigned work
• Demonstrated ability to successfully manage PPC campaigns
•  Strong client-facing communication skills (via phone, email, and in-person)
• The ability to create clear reports with compelling ROI narrative
• Strong interdepartmental and interpersonal skills
• The ability to work at a computer during standard working hours
• Meet scheduled and proposed deadlines
• The drive to consistently improve upon current ROI

Required Skills & Experience: 

• 2+ years of experience either with freelancing while working with multiple clients or experience working in a marketing agency
• Working knowledge of Google Ads, Bing Ads, Google Analytics, Google Search Console, Google Data Studio (Minimum of 1 year experience)
• Demonstrated ability to successfully manage PPC campaigns
• Strong client communication skills
• Create well articulated reports showing ROI and showcasing the narrative of what our efforts are doing for the client
• Strong interpersonal skills
• Meet deadlines and communicate roadblocks effectively
• Strong written and verbal communication skills
• Ability to adapt to new software and changes in the paid search landscape quickly, also this person should be comfortable researching industry trends

Who we are: 

We are a growing agency with amazing clients and a solid group of top performing marketing professionals. Big Red Dog serves small and medium-sized businesses; our job is to help our clients understand how digital marketing ie SEO /SEM / Social / Email really works. We don’t play hide the ball or fetch the unattainable. We lead with knowledge and empathy for our clients, always keeping their business goals in mind.

Big Red Dog is based in Raleigh, North Carolina, with satellite offices in Asheville, NC and Fayetteville, NC.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or Veteran status.

Big Red Dog Marketing Social pages:

• https://www.facebook.com/BigRedDogMarketing
• https://www.linkedin.com/company/big-red-dog-marketing-llc