Make More Money Through Paid Search

What is paid search marketing?

Paid search is a form of digital marketing where search engines such as Google, Yahoo, and Bing allow advertisers to place ads on their search engine results. Paid Search has three main elements: keywords, ads, and landing page. These three pieces work together to create a “pay-per-click” (PPC) model and marketing strategy to help optimize your campaign.

• Step 1: Provide a list of meaningful keywords that tell the search engine to display the ads.
• Step 2: Design your ads to be shown for these keywords. The ads must be relevant and attractive enough to persuade the searcher to click and take action.
• Step 3: Once a user clicks on your landing page, the goal is to get the visitor to convert by buying your product or interacting with your services in some way.

Paid search is measurable, controllable, and a great option for any company that is not ranking well when it comes to organic (non-paid) searches.

How can Big Red Dog help?

At Big Red Dog Marketing, we understand that paid search is a critical part of any marketing campaign strategy. Our team of qualified marketing experts will make sure to bid on keywords related to your business and place relevant ads in front of potential customers who are actively looking for your solution. We promise you a successful paid search experience where we are constantly monitoring and ensuring the best results through measurable data and analytics. With weekly and monthly action items and stats, you will always be kept up to date on your company’s search engine status.