How and Why They Help

Everyone has heard the expression, “you never get a second chance to make a first impression.” Whether you believe it or not, that motto holds true for the marketing world. A quality website does more than just provide a potential customer with an outline of your services —it is the first opportunity to make a good impression. One way to make a great first impression is to provide testimonials that build rapport with your potential customer and leave them feeling good about your business. 


Testimonials Help Build Trust

Customer testimonials prove that you have individuals out there (in the real world) who feel passionately enough about your product to write a great review. Testimonials are a way to legitimize your business and show that you are a trustworthy company that others should invest in for the long haul. In fact, most people tend to trust customers’ reviews over the actual business because they are trying to reach the same end goal. 


Provide Valid and Relevant Information

A good customer testimonial can help position your company positively and create a reputation for your business. They are effective in explaining your benefits through the use of others’ words. Not only can they explain how your services or products work, but they can effectively provide information that your website may not. 


 Emotional Connect = Credibility

Emotions and brand go together like peas and carrots! An emotional review can be a powerful tool for converting new leads and bringing in business. The customer’s story will highlight how your company has helped them succeed and achieve their goals. That impact will also affect your brand! Through testimonials, your sales growth and brand awareness is greatly impacted, which can help establish your credibility. 


Influencer Status

When you combine the power of a testimonial with the function of social media, you get the message out there about your company. By simply sharing a positive review or testimonial, you can communicate a personalized experience with your business and expand your audience. 


Need Help?

Big Red Dog is a full-service marketing company based out of Raleigh, NC. With clients located across the country, we focus on what your business really needs and understand how to make your company competitive to deliver high-quality results. From Integrated Marketing to SEO, we tackle any marketing need to help drive quality traffic to your website, raise conversions that build results and solve those complex problems that every business owner faces.


Want to learn more about our team and how we can help your business, feel free to give us a call at 919-926-8727 or email us at