by Chris Douglas | Sep 23, 2020 | blog, integrated marketing, Marketing Strategy
Developing Professional Relationships and Reputations These days, with cancel culture running amuck, customer loyalty is the number one way to increase your brand’s value; the idea of building a stable business at scale by fostering loyalty through repeat buyers (AKA-...
by Chris Douglas | Sep 16, 2020 | blog, integrated marketing, Marketing Strategy
Tips for Identifying Your Core and Ideal Customer Get your paper and pencil ready for the Big Red Dog Core Customer Pop Quiz! Ready? Let the exam begin. Can you define your customer or buyer persona in a brief 1-2 sentence statement? Do you know your core customer’s...
by Chris Douglas | Apr 15, 2020 | blog, Marketing Strategy
Notre Dame Remembered What it Can Teach Us About Safety Precautions One Year Later It has been one year since the structure fire that broke out at the Notre-Dame cathedral, people all over the world watched in awe and sadness as the historic monument burned. In...
by Chris Douglas | Nov 7, 2018 | blog, Marketing Strategy
The Essence of Effective Marketing Strategy The essence of an effective marketing strategy is a clearly defined set of goals and a method to prove that those goals are met or occurring. How do you know you’ve accomplished what you set out to do without defining it...
