What is a Marketing Funnel?

What is a Marketing Funnel?

As a Business Owner: Why Should I Care? Everyone loves a good visual representation of a complex concept — a simpler step-by-step way to showcase a series of information. The marketing funnel is just that…a visual means to describe a customer’s journey to purchasing a...
Testimonials Can Work Wonders for Your Business

Testimonials Can Work Wonders for Your Business

How and Why They Help Everyone has heard the expression, “you never get a second chance to make a first impression.” Whether you believe it or not, that motto holds true for the marketing world. A quality website does more than just provide a potential customer with...
Understanding Your Target Audience

Understanding Your Target Audience

How to Identify and Take Your Brand to the Next Level If you were to research a list of buzzwords for the industry, target audience would most certainly make the Top 10 Most Important Words in a marketer’s vocabulary. With over 4.6 billion active internet users...