by Team BRD | Mar 28, 2023 | integrated marketing, Marketing Strategy
When you want a bubbly, confectionary drink…do you ask for a soda or a Coke? When you sneeze…do you ask for a tissue or a Kleenex? When you get a cut…do you use a Band-Aid or an adhesive protective pad? There is one thing Kleenex, Coke and...
by Team BRD | Feb 21, 2023 | Marketing Strategy
The goal of email marketing is to captivate your reader’s attention and convince them to take action. Reaching your target audience with the right message is part of that “captivation” and a way to keep your customers interested and coming back for more. A Successful...
by Team BRD | Feb 7, 2023 | Marketing Strategy
Improving customer retention doesn’t happen overnight. A strategic customer success strategy needs to focus on the entire process involved in the customer journey and can take weeks (if not months) to hash out and develop. While there is no “one-size-fits-all”...
by Team BRD | Nov 8, 2022 | digital marketing, integrated marketing, Marketing Strategy
Your Customer Journey Matters The most important thing you can do as a business owner is to understand how your customers engage with your product or services. By analyzing your customers’ intentions, motivations, interactions and pain points, you have insight into...
by Team BRD | Sep 6, 2022 | digital marketing, Marketing Strategy
5 Signs Its Time to Refresh Your Marketing Your website is a reflection of your business, which means it’s important to keep it looking its best and performing like a champ. Like a good first impression, your website is the initial interaction with a potential...
by Team BRD | Aug 16, 2022 | digital marketing, Marketing Strategy
The Importance of a Good (and Bad) Review Using Google Reviews to boost your “street cred” is a great way to let others do the work for you! In our ever-growing tech world, getting a 5-star review from a customer provides three main benefits. Get testimonials to...
by Team BRD | Jun 7, 2022 | digital marketing, Marketing Strategy
As a Business Owner: Why Should I Care? Everyone loves a good visual representation of a complex concept — a simpler step-by-step way to showcase a series of information. The marketing funnel is just that…a visual means to describe a customer’s journey to purchasing a...
by Team BRD | May 10, 2022 | digital marketing, Marketing Strategy
How Leads Affect Your Bottom Line Most business owners realize that getting people to engage with and buy a product or service isn’t an easy process. While we would like to believe that everyone goes online to find solutions with the intent to purchase, that just...
by Team BRD | Apr 19, 2022 | Marketing Strategy
How and Why They Help Everyone has heard the expression, “you never get a second chance to make a first impression.” Whether you believe it or not, that motto holds true for the marketing world. A quality website does more than just provide a potential customer with...
by Team BRD | Apr 5, 2022 | Marketing Strategy
How to Identify and Take Your Brand to the Next Level If you were to research a list of buzzwords for the industry, target audience would most certainly make the Top 10 Most Important Words in a marketer’s vocabulary. With over 4.6 billion active internet users...
