by Team BRD | Nov 8, 2022 | digital marketing, integrated marketing, Marketing Strategy
Your Customer Journey Matters The most important thing you can do as a business owner is to understand how your customers engage with your product or services. By analyzing your customers’ intentions, motivations, interactions and pain points, you have insight into...
by Team BRD | Sep 6, 2022 | digital marketing, Marketing Strategy
5 Signs Its Time to Refresh Your Marketing Your website is a reflection of your business, which means it’s important to keep it looking its best and performing like a champ. Like a good first impression, your website is the initial interaction with a potential...
by Team BRD | Aug 16, 2022 | digital marketing, Marketing Strategy
The Importance of a Good (and Bad) Review Using Google Reviews to boost your “street cred” is a great way to let others do the work for you! In our ever-growing tech world, getting a 5-star review from a customer provides three main benefits. Get testimonials to...
by Team BRD | Jun 7, 2022 | digital marketing, Marketing Strategy
As a Business Owner: Why Should I Care? Everyone loves a good visual representation of a complex concept — a simpler step-by-step way to showcase a series of information. The marketing funnel is just that…a visual means to describe a customer’s journey to purchasing a...
by Team BRD | May 10, 2022 | digital marketing, Marketing Strategy
How Leads Affect Your Bottom Line Most business owners realize that getting people to engage with and buy a product or service isn’t an easy process. While we would like to believe that everyone goes online to find solutions with the intent to purchase, that just...
by Team BRD | Apr 19, 2022 | Marketing Strategy
How and Why They Help Everyone has heard the expression, “you never get a second chance to make a first impression.” Whether you believe it or not, that motto holds true for the marketing world. A quality website does more than just provide a potential customer with...
by Team BRD | Apr 5, 2022 | Marketing Strategy
How to Identify and Take Your Brand to the Next Level If you were to research a list of buzzwords for the industry, target audience would most certainly make the Top 10 Most Important Words in a marketer’s vocabulary. With over 4.6 billion active internet users...
by Team BRD | Sep 23, 2020 | blog, integrated marketing, Marketing Strategy
Developing Professional Relationships and Reputations These days, with cancel culture running amuck, customer loyalty is the number one way to increase your brand’s value; the idea of building a stable business at scale by fostering loyalty through repeat buyers (AKA-...
by Team BRD | Sep 16, 2020 | blog, integrated marketing, Marketing Strategy
Tips for Identifying Your Core and Ideal Customer Get your paper and pencil ready for the Big Red Dog Core Customer Pop Quiz! Ready? Let the exam begin. Can you define your customer or buyer persona in a brief 1-2 sentence statement? Do you know your core customer’s...
by Team BRD | Apr 15, 2020 | blog, Marketing Strategy
Notre Dame Remembered What it Can Teach Us About Safety Precautions One Year Later It has been one year since the structure fire that broke out at the Notre-Dame cathedral, people all over the world watched in awe and sadness as the historic monument burned. In...
