by Team BRD | Apr 11, 2023 | integrated marketing, marketing consulting blog
Setting up an effective marketing system requires a strategic approach that enables you to track, replicate and scale your campaigns. It involves defining your marketing goals, selecting an analytics tool, creating trackable assets, monitoring and optimizing campaigns...
by Team BRD | Mar 28, 2023 | integrated marketing, Marketing Strategy
When you want a bubbly, confectionary drink…do you ask for a soda or a Coke? When you sneeze…do you ask for a tissue or a Kleenex? When you get a cut…do you use a Band-Aid or an adhesive protective pad? There is one thing Kleenex, Coke and...
by Team BRD | Mar 14, 2023 | digital marketing, integrated marketing
Blogs are a great way to increase visibility online and create a trusted brand that people will want to engage with regularly. While many believe blogs are not a top priority when spending marketing dollars, over 77% of internet users regularly read blog posts, and...
by Team BRD | Dec 20, 2022 | integrated marketing, SEO
How to Create Effective Content Did you know that quality content creation is just as important as the design and aesthetics of your website? What about the idea that investing in content is one of the most effective ways to grow your audience and increase...
by Team BRD | Nov 22, 2022 | digital marketing, integrated marketing
Keeping the Customers You Already Have Happy Growing a sustainable business means managing customer retention. Customer retention is the measure of customer loyalty and is based on how many customers keep coming back for repeat purchases. While it takes a lot to earn...
by Team BRD | Nov 8, 2022 | digital marketing, integrated marketing, Marketing Strategy
Your Customer Journey Matters The most important thing you can do as a business owner is to understand how your customers engage with your product or services. By analyzing your customers’ intentions, motivations, interactions and pain points, you have insight into...
by Team BRD | Oct 11, 2022 | digital marketing, integrated marketing
A Strategy that Helps Your Bottomline Marketing is all about understanding the life cycle of a product and addressing the ups and downs before they happen. Whether you’re introducing a new product to the market or dealing with the maturity stage where things...
by Team BRD | Sep 23, 2020 | blog, integrated marketing, Marketing Strategy
Developing Professional Relationships and Reputations These days, with cancel culture running amuck, customer loyalty is the number one way to increase your brand’s value; the idea of building a stable business at scale by fostering loyalty through repeat buyers (AKA-...
by Team BRD | Sep 16, 2020 | blog, integrated marketing, Marketing Strategy
Tips for Identifying Your Core and Ideal Customer Get your paper and pencil ready for the Big Red Dog Core Customer Pop Quiz! Ready? Let the exam begin. Can you define your customer or buyer persona in a brief 1-2 sentence statement? Do you know your core customer’s...
by Team BRD | May 9, 2020 | blog, integrated marketing
The “Don’ts” of Integrated Marketing Better Understanding what to do Marketing has changed immensely over the years due to our global economy and the ability to connect with our customers. As our world becomes ever more focused on technology and marketing becomes more...
