The Ultimate Guide to PPC Marketing

The Ultimate Guide to PPC Marketing

What is Pay-Per-Click Marketing? Let’s pretend you’re searching for a new pair of basketball shoes. You go online to Google and type in the search term “basketball shoes.” As soon as you click through, there is an ad at the top of the page for “Insert Name Brand Shoe...
The Importance of Backlinks

The Importance of Backlinks

 Link Building is the Cornerstone of SEO Link building is a highly effective marketing strategy that helps to increase a business’s value on Google. Unfortunately, many business owners recognize the importance of backlinks but aren’t sure how they help with SEO and...
What is SEO and Why Should I Care?

What is SEO and Why Should I Care?

Understanding SEO as a Business Owner If you’re asking questions about SEO, then you’re in the right place! At Big Red Dog Marketing, we know that the right SEO strategy can make or break a business. Whether you’re a small business owner or a fortune 500, SEO efforts...
What is a Marketing Funnel?

What is a Marketing Funnel?

As a Business Owner: Why Should I Care? Everyone loves a good visual representation of a complex concept — a simpler step-by-step way to showcase a series of information. The marketing funnel is just that…a visual means to describe a customer’s journey to purchasing a...