What is Integrated Marketing?

A quick overview

As a business owner, you may be wondering why there is so much hype around the idea of Integrated Marketing? Asking yourself, why should I care about Integrated Marketing, and how can this approach help my business?

Integrated Marketing can help all businesses no matter the size

Whether you are the largest bank in the country or a small business owner trying to connect with your consumer, Integrated Marketing is a lucrative way to build a cohesive brand and create a positive company-customer relationship. Integrated Marketing encompasses the idea of building trust with the consumer and providing knowledge about your business and the services you offer through one seamless message. So how does that affect you as a business owner, and why should you care? Let’s first take a minute to define the term “Integrated Marketing”.

What is Integrated Marketing?

Integrated Marketing is an approach where you provide a consistent and multi-dimensional branding experience for the consumer. A unified experience using different branding techniques (sales promotion, email, social, media, advertising) where the message is consistent and customer-centered. While the tactics vary, the different parts of the marketing strategy work cohesively to send a clear message while also increasing the knowledge of your services and business.

What can Integrated Marketing do for your business?

Now that we are all on the same page about Integrated Marketing and have a better understanding of what it really means, we can dive deeper into how it can help you as a business owner.
Integrated Marketing can do the following for your business:

  • Help to create a cohesive branding message that is clear and to the point
  • Reach a broad range of people (your current and future consumer) through a multitude of avenues while keeping in mind a clear marketing message
  • Provide numerous channels by which to reach consumers both online (social media, email, video) and offline (business cards, postcards, paper ads)
  • Increase awareness of your brand and the services rendered
  • Create a customer-centered marketing strategy that is relevant and useful

Why should you care about Integrated Marketing?

An Integrated Marketing approach that is developed around a clear and singular message will help your business in the following ways:

  • Increase brand awareness and loyalty
  • Generate interest in your business and product(s)
  • Build consumer relationships which in-turn build sales
  • Attract web traffic and increase social media following
  • Increase the likelihood that consumers will take action

As you can see, Integrated Marketing is a “win-win” when it comes to growing your business and increasing your reach as a company. It is a great way to make sure your consumer is informed (consistently on all fronts) and helps to increase the likelihood that the consumer will take action…AKA…buy your product or use your services.

Now is the time to grow your business…

Now that you have a better understanding of how Integrated Marketing works (on a basic level), it is easy to see that this approach to marketing, if done correctly, can be a game-changer! It is an excellent way to provide a cohesive, singular, well-thought-out message to send your consumer and also brand your business for success. By using numerous marketing avenues, you can grow your business and build relevant relationships with your customers.

So, back to the question at hand- Why should you care about Integrated Marketing and what will it do for your business? Bottom line, it is a great way to retain customers, bring in new clients, and keep you earning money to grow and develop your business. If this is something you are interested in as a business owner, feel free to contact us at Big Red Dog Marketing to see how Integrated Marketing can help grow your business and increase sales.