The Hidden ROI of Great Branding for Local Businesses

The Hidden ROI of Great Branding for Local Businesses

When most small businesses hear “branding,” they immediately think of logos, colors, or maybe a catchy tagline. And sure, those things matter. But real branding runs deeper than a font choice or a paint swatch. It’s the story people tell about your business when...
Generative AI Might Be Cheap, But Legal Bills Aren’t

Generative AI Might Be Cheap, But Legal Bills Aren’t

The Shiny Shortcut Everyone’s Talking About Generative AI is everywhere. From blogs to social media captions, it promises small businesses instant content without the heavy lifting. It feels like magic, type in a prompt, get a polished paragraph. Fast, cheap, and...
Tired of DIY Marketing? Let the Experts Take the Lea

Tired of DIY Marketing? Let the Experts Take the Lea

You had a vision. You took the leap. You built your business from the ground up with grit, late nights, and a lot of trial and error. Along the way, you figured out how to do a little bit of everything, from bookkeeping to customer service to, yes, marketing. Maybe...
3 Marketing Metrics Small Businesses Need to Track

3 Marketing Metrics Small Businesses Need to Track

Marketing without data is like driving with your eyes closed. You might move forward, but chances are you’ll hit a few walls, and miss some major turns along the way. For small business owners juggling a million responsibilities, it’s tempting to focus only on the...
Has Google’s AI Search Killed SEO?

Has Google’s AI Search Killed SEO?

For years, SEO has been the backbone of digital visibility. Optimizing for keywords, building backlinks, and climbing the SERPs (Search Engine Results Pages) were foundational to a strong marketing strategy. But with Google’s rollout of AI Overviews, also known as...
5 Signs You’ve Outgrown Your Canva Templates

5 Signs You’ve Outgrown Your Canva Templates

When you launched your business, Canva was a godsend. No expensive design software, no design degree required, just a user-friendly platform with polished templates, intuitive tools, and the freedom to get your message out into the world quickly. It made design...
Why are my Leads Falling Off

Why are my Leads Falling Off

Get More Leads for your Business with Big Red Dog Marketing As a small business owner, generating leads can make or break your success. So what happens when those leads stop converting? It can feel like you’re putting in the effort but getting very little in...