Setting up an effective marketing system requires a strategic approach that enables you to track, replicate and scale your campaigns. It involves defining your marketing goals, selecting an analytics tool, creating trackable assets, monitoring and optimizing campaigns and continuously learning and adapting. Here’s a step-by-step guide that can help you achieve these goals.


Define Marketing Goals and KPIs

To start, you need to establish specific, measurable, attainable, relevant and time-bound (SMART) marketing goals. These goals should align with your overall business objectives and be clearly defined to help you measure success. Additionally, you should identify key performance indicators (KPIs) that align with your goals, such as conversion rates, bounce rates or new user acquisition.


Set up Analytics

Choose an analytics tool such as Google Analytics, Adobe Analytics or Mixpanel to track and analyze your marketing efforts. Once you have selected your analytics tool, integrate it with your website or app to track user interactions and campaign performance. Set up goals and conversions in your analytics tool to track the success of your marketing campaigns and make data-driven decisions.


Create Trackable Assets

Generate trackable QR codes using a QR code generator that allows you to add UTM (Urchin Tracking Module) parameters to the URL embedded in the code. This enables you to track the performance of your marketing campaigns. Additionally, use UTM parameters to tag your URLs and track the performance of your marketing campaigns. Customized URLs can be created for each business card recipient, including UTM tracking parameters.


Monitor and Optimize Campaigns

Regularly review your analytics data to understand which campaigns are performing well and which need improvement. Use A/B testing to optimize your campaigns by comparing different marketing elements like headlines, images or call-to-action. Use the data to scale your marketing efforts, investing more resources in high-performing campaigns and adjusting or discontinuing underperforming ones.


Scaling Your Marketing Efforts

Gradually increase your marketing budget and resources as you see positive results and return on investment (ROI). Utilize automation tools and platforms to streamline your marketing processes and efficiently scale your efforts.


Continuously Learn and Adapt

Stay updated on the latest marketing trends and best practices. Periodically review and adjust your marketing goals and strategies to ensure they stay relevant and effective. Additionally, don’t rely solely on analytics data; use your intuition and understanding of your target audience to guide your marketing decisions.


Apply Common Sense

Finally, keep track of industry trends and insights to inform your marketing strategy. Be open to learning from both successes and failures and use these experiences to refine your marketing approach. Remember not to completely trust an analytic platform as it is a computer, and it will occasionally misapply the traffic source. Correcting this just takes a little bit of work.


Get Help from BRD Marketing

At Big Red Dog Marketing, we understand that building a robust marketing system requires careful planning, implementation and continuous improvement. With clients located across the country, we focus on what your business really needs and understand how to make your company competitive to deliver high-quality results. From Integrated Marketing to SEO, we tackle any marketing need to help drive quality traffic to your website, raise conversions that build results and solve those complex problems every business owner faces.


Want to learn more about our team and how we can help your business? Feel free to give us a call at 919-926-8727 or email us at


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