The goal of email marketing is to captivate your reader’s attention and convince them to take action. Reaching your target audience with the right message is part of that “captivation” and a way to keep your customers interested and coming back for more.
A Successful Email Campaign
A lot can go wrong in an email. A silly mistake or poorly devised plan with no clear objective, no matter the size of the error, it can turn customers away. Did you know that there are over 4 billion daily email users? What about the fact that email is a Top 3 Distribution Channel for both B2C and B2B marketers? Email marketing is a way to secure, nature and convert leads which is an integral part of the sales process.
Email Checklist
A successful campaign starts with knowing your objective for the email and understanding the target audience. To help organize your thoughts, take a look at this step-by-step process.
- Step 1: Build your email list and clean up your contact. Segmenting your mailing list will help you to hit the correct email inbox based on the marketing funnel and get content out there that matters to your customer base. Remember that an email campaign is based on quality, not quantity.
- Step 2: Define your goal for the email. Make sure to ask the following questions:
- What is the value of this email?
- What are we asking the reader (customer) to do?
- What is our CTA (call-to-action)?
- What are we linking to the email?
- Step 3: The next step is to create quality content that is effective. Honesty and consistency are keys to staying relevant with your subscribers, so make sure your copy is personal, simple and easy to read. At Big Red Dog Marketing, we suggest using casual language so the customer’s email filters won’t mark you as spam!
- Step 4: Don’t forget to include the ability to share your business or service on social media. Sharing “buttons” increase the click-through rate by almost 160%.
- Step 5: Catch your audience’s eye with design best practices such as: relevant images, newsletter layout, mobile friendly and consistent with your brand.
- Step 6: Subject lines matter because they are the window into your email marketing’s soul. Create curiosity but also include enough information so the customer will click through.
- Step 7: Quality Control your final email for any typos, grammatical errors, broken or incorrect links and any other possible issues that may occur when a client clicks on the email. Also, make sure to preview test the email for tablet and mobile viewing.
- Step 8: Hit send and track your performance. Analyzing your data is another important part of the email marketing process because it shows the effectiveness of your strategy. Make sure to look at the metrics for open rate and click-to-open rate.
Get Help from BRD Marketing
No matter the size of your business, devising a solid email marketing campaign can really help with ROI. However, there is a lot of work that goes into creating an emailing process that reaches the right people with the right content. If you want to learn more about email marketing or want to discuss a comprehensive marketing strategy, contact us at Big Red Dog Marketing.
At Big Red Dog Marketing, we understand the value of a strong marketing plan when it comes to PPC advertising strategies. With clients located across the country, we focus on what your business really needs and understand how to make your company competitive to deliver high-quality results. From Integrated Marketing to SEO, we tackle any marketing need to help drive quality traffic to your website, raise conversions that build results and solve those complex problems every business owner faces.
Want to learn more about our team and how we can help your business? Feel free to give us a call at 919-926-8727 or email us at hello@bigreddog.marketing.
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