5 Signs Its Time to Refresh Your Marketing
Your website is a reflection of your business, which means it’s important to keep it looking its best and performing like a champ. Like a good first impression, your website is the initial interaction with a potential customer! The first opportunity to showcase your talents and convince strangers to take action. So, if you wouldn’t want to metaphorically “date” your website, it might be time to reimage your first impression on your customers.
With features and components on the web constantly changing and advancing, it may be time to consider a website refresh, redesign or complete overhaul. With 82% of consumers conducting online research before purchasing, creating a website that connects with your potential customers is crucial. If you’re on the fence about redesigning your website, look at our Top 5 Signs that your website needs a refresh.
Sign #1: Your Website Looks Dated
This is the most obvious indication that your website needs a rehaul. If your website wasn’t designed by a professional or built on an outdated website builder, you likely need to start redesigning. Think about it this way, remember what your grandma always said about making a good first impression? Sit up straight, comb your hair, look the person in the eyes…well, this holds true in the marketing world as well. You have one chance to make that impression, and with the wealth of products on the web, it’s important that your service/product stand out.
Sign #2: Your Bounce Rate is Sky High
Bounce rate is calculated when someone visits a single page on your website (usually the home page/landing page) and does nothing on the page before leaving. Essentially, it’s the measure of how many visitors leave your website without doing anything. The average bounce rate for a website is 40-55%, but the optimal is between 26-40%. These numbers show how well people engage with your website and your overall digital marketing strategy. Some of the reasons a person might be leaving your website are
- Slow page speed
- Poor stability
- Technical errors
- Low-quality content
- Poor Google Analytics
- Unnecessary plug-ins
Sign #3: Your Website is Not Responsive
A responsive website design should allow potential customers to experience a seamless process across every screen. Desktop PC, laptop, tablet or mobile device — no matter the platform, your website should render correctly across all devices. With over 60% of users doing their web surfing on their smartphones, can you afford to have an unresponsive website? 😬
Sign #4: Your Website Doesn’t Align With Your Branding
Most businesses rely heavily on digital as the primary way to generate leads and convert potential customers. If your website doesn’t match your branding message,you may send confusing messages to the digital world! Confused potential customers mean your business is missing out on money…and well…that is never a good thing!
Sign 5: Your Website Isn’t User Friendly
A bad user experience can lead to high bounce rates and missed revenue. Unfortunately we see this a lot at Big Red Dog Marketing: an over-complicated site riddled with hidden and unnecessary content with a lack of call to action and no clear hierarchy. Redesigning your website can create a more intuitive, seamless flow of information that will turn into potential customers buying your product. User friendly website = More profit!
BRD Bonus Tip: Google Ranking
Another reason you may want to rehaul your website deals with a term called Search Engine Optimization (SEO). SEO is a marketing strategy that helps make your website more visible on search engines like Google which translates into additional traffic and opportunities to convert individuals into paying customers. Due to the constantly changing online market, SEO can help
- Increase visibility and ranking of your website
- Increase traffic to your website
- Increase engagement with customers
Need Help With Your Website Redesign?
Big Red Dog is a full-service marketing company based in Raleigh, NC. With clients located across the country, we focus on what your business really needs and understand how to make your company competitive to deliver high-quality results. From website redesign to SEO, we tackle any marketing need to help drive quality traffic to your website, raise conversions that build results and solve those complex problems every business owner faces.
Want to learn more about our team and how we can help your business? Feel free to give us a call at 919-926-8727 or email us at hello@bigreddog.marketing.
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