Big Red Dog Marketing Blog
POP QUIZ: Who Is Your Core Customer?
Tips for Identifying Your Core and Ideal Customer Get your paper and pencil ready for the Big Red Dog Core Customer Pop Quiz! Ready? Let the exam begin. Can you define your customer or buyer persona in a brief 1-2 sentence statement? Do you know your core customer’s...
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RIP Black Friday
The tradition of Black Friday is becoming a thing of the past. Take a look at how to market for an ever changing, internet driven society.
Implementing Marketing Automation is as simple as Crawl, Walk, & Run
Things to consider when implementing a marketing automation system. It’s a phrase you hear in a lot of different circles for a variety of reasons. It makes sense that you have to start off on the slowest speed to grow and build confidence. When you start implementing...
Don’t Do Marketing in a Vacuum
Marketing in a vacuum? Plan Now Or Suffer Later With planning for the new year upon us, if you have not already begun, it is time to stop and map out your marketing goals and budget for 2019. As the business owner, you have a specific set of goals, but have you...
The Essence Of An Effective Marketing Strategy
The Essence of Effective Marketing Strategy The essence of an effective marketing strategy is a clearly defined set of goals and a method to prove that those goals are met or occurring. How do you know you’ve accomplished what you set out to do without defining it...
Why and How To Hire A Marketing Consultant
How do you hire and why do you hire a marketing consultant? A fresh pair of eyes may provide an interesting perspective when it comes to implementing marketing strategies for your company. However, too often that distinctive viewpoint is disregarded, despite its...