Big Red Dog Marketing Blog
Improve Your Customer Journey in 4 Steps
Your Customer Journey Matters The most important thing you can do as a business owner is to understand how your customers engage with your product or services. By analyzing your customers’ intentions, motivations, interactions and pain points, you have insight into...
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How Henry VIII Could Make You a Better Business Owner
Learn from history or repeat its mistakes Have you ever wondered what life would have been like if you lived in a different era? Watched a period show on Netflix and pondered your existence in a time not governed by social media but rather social norms and...
Understanding Lead Generation Strategies
How Leads Affect Your Bottom Line Most business owners realize that getting people to engage with and buy a product or service isn’t an easy process. While we would like to believe that everyone goes online to find solutions with the intent to purchase, that just...
Testimonials Can Work Wonders for Your Business
How and Why They Help Everyone has heard the expression, “you never get a second chance to make a first impression.” Whether you believe it or not, that motto holds true for the marketing world. A quality website does more than just provide a potential customer with...
Understanding Your Target Audience
How to Identify and Take Your Brand to the Next Level If you were to research a list of buzzwords for the industry, target audience would most certainly make the Top 10 Most Important Words in a marketer’s vocabulary. With over 4.6 billion active internet users...
Shifting SEO Plugins?
Don’t Forget Your Site Map Having a functional XML sitemap is critical for good SEO results. The sitemap, if you weren’t aware, allows Google to understand your site structure and retrieve essential pages quickly. Your sitemap index is automatically updated as you...
Why Building Loyalty Is Good for Your Business
Developing Professional Relationships and Reputations These days, with cancel culture running amuck, customer loyalty is the number one way to increase your brand’s value; the idea of building a stable business at scale by fostering loyalty through repeat buyers (AKA-...
POP QUIZ: Who Is Your Core Customer?
Tips for Identifying Your Core and Ideal Customer Get your paper and pencil ready for the Big Red Dog Core Customer Pop Quiz! Ready? Let the exam begin. Can you define your customer or buyer persona in a brief 1-2 sentence statement? Do you know your core customer’s...
4 Steps to Writing a Great Blog Post
A Foolproof Guide to Writing a Stellar Blog 4 Easy Steps to Creating Relevant Content Writing a blog is more than just putting words on a screen. A quality blog post has to have relevant content that adds value and tells a story with a new twist that people haven’t...
Understand the Design Process for Creating a Memorable Logo
Logo Design Process What's Involved in Designing a Memorable Logo Designing a logo doesn’t happen overnight. There is no foolproof process or mathematical algorithm that can create a business logo design that resonates with the masses and is instantly remembered by...
The Don’ts of Integrated Marketing
The “Don’ts” of Integrated Marketing Better Understanding what to do Marketing has changed immensely over the years due to our global economy and the ability to connect with our customers. As our world becomes ever more focused on technology and marketing becomes more...