Blogs are a great way to increase visibility online and create a trusted brand that people will want to engage with regularly. While many believe blogs are not a top priority when spending marketing dollars, over 77% of internet users regularly read blog posts, and there are approximately 600 million blogs worldwide!
Blog Writing Helps Businesses
Marketers who blog are 13 times more likely to achieve a positive ROI. With 70% of consumers preferring blog posts to ads, blog writing is an effective way to drive sales and generate leads.
Reasons to Write Blogs
If increased ROI isn’t enough to persuade you to write blogs, there are other benefits. Blogs help to build authority and credibility with your brand. They also drive traffic to a website, especially if the content is optimized for search engines (SEO) and shared on social media. Businesses can turn blog visitors into leads and customers by including calls-to-action. From building an online presence to connecting with an audience, blogs are a compelling driving force for business growth.
Blog Formatting
Writing blogs is a creative process, but it embraces elements of science due to the way a person’s mind engages with information and search engine criteria. Blog formatting refers to how text, images, videos and other elements are arranged on a blog to make it visually appealing, organized and easy to read. Good blog formatting can help to improve the user experience, making it easier for readers to find the information they are looking for and engage with the content.
What Every Blog Needs: Critical Elements
By paying attention to blog formatting and creating engaging content, you can create a blog that is visually appealing, easy to read and engaging for your audience. Look at the list of critical elements every blog needs to succeed.
Unique and Engaging Content:
The content should be original, informative, and interesting to the target audience.
Easy to Read Content:
The content should have easy to read short paragraphs that help break up the information. Bulleted and numbered lists are also a great way to present information.
Headlines and Subheadings:
Clear and concise headlines and subheadings make scanning and understanding the content easier for readers.
Call-to-Action (CTA):
A CTA is a button or a link that encourages readers to take a specific action, such as signing up for a newsletter or downloading a resource.
Images and Visuals:
Including images and visuals can help break up the text, make the content more engaging and illustrate points.
Search Engine Optimization (SEO):
Good SEO practices (relevant keywords, meta descriptions and header tags) can help improve a blog’s visibility in search engine results.
Navigation:
A well-designed navigation menu makes it easy for visitors to find what they’re looking for and explore different parts of the blog.
Social Sharing Buttons:
Including social sharing buttons makes it easy for readers to share content on social media and helps to increase the blog’s reach.
Comments Section:
A comments section allows readers to engage with the content and provides an opportunity for the blogger to respond and build a community.
Big Red Marketing Can Help With Blog Content
At Big Red Dog Marketing, we understand the value of a strong marketing plan when it comes to blog writing and engaging with your customer. With clients located across the country, we focus on what your business really needs and understand how to make your company competitive to deliver high-quality results. From Integrated Marketing to SEO, we tackle any marketing need to help drive quality traffic to your website, raise conversions that build results and solve those complex problems every business owner faces.
Want to learn more about our team and how we can help your business? Feel free to give us a call at 919-926-8727 or email us at hello@bigreddog.marketing.
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