by Team BRD | Feb 21, 2025 | Marketing Strategy, Small Business Tips
Running a small or mid-sized business comes with a lot of challenges. Been there, done that. We know what it feels like to take on multiple roles, manage a budget, and work with deadlines. You might feel like no matter how hard you work, your goals are always just out...
by Team BRD | Jan 17, 2025 | digital marketing, Marketing Strategy, SEO
It’s clear that Google is set to make significant changes to its search algorithms, aiming to enhance user experience and deliver more relevant search results, including responses from Gemini. This says to us that Google is trying to keep users from needing to...
by Team BRD | Mar 28, 2023 | integrated marketing, Marketing Strategy
When you want a bubbly, confectionary drink…do you ask for a soda or a Coke? When you sneeze…do you ask for a tissue or a Kleenex? When you get a cut…do you use a Band-Aid or an adhesive protective pad? There is one thing Kleenex, Coke and...
by Team BRD | Feb 21, 2023 | Marketing Strategy
The goal of email marketing is to captivate your reader’s attention and convince them to take action. Reaching your target audience with the right message is part of that “captivation” and a way to keep your customers interested and coming back for more. A Successful...
by Team BRD | Feb 7, 2023 | Marketing Strategy
Improving customer retention doesn’t happen overnight. A strategic customer success strategy needs to focus on the entire process involved in the customer journey and can take weeks (if not months) to hash out and develop. While there is no “one-size-fits-all”...
by Team BRD | Nov 8, 2022 | digital marketing, integrated marketing, Marketing Strategy
Your Customer Journey Matters The most important thing you can do as a business owner is to understand how your customers engage with your product or services. By analyzing your customers’ intentions, motivations, interactions and pain points, you have insight into...
by Team BRD | Sep 6, 2022 | digital marketing, Marketing Strategy
5 Signs Its Time to Refresh Your Marketing Your website is a reflection of your business, which means it’s important to keep it looking its best and performing like a champ. Like a good first impression, your website is the initial interaction with a potential...
by Team BRD | Aug 16, 2022 | digital marketing, Marketing Strategy
The Importance of a Good (and Bad) Review Using Google Reviews to boost your “street cred” is a great way to let others do the work for you! In our ever-growing tech world, getting a 5-star review from a customer provides three main benefits. Get testimonials to...
by Team BRD | Jun 7, 2022 | digital marketing, Marketing Strategy
What is a Marketing Funnel, and why should I care? Everyone loves a good visual representation of a complex concept — but what is a marketing funnel, and why do I keep seeing images of them? If you want a simpler step-by-step way to showcase a series of information,...
by Team BRD | May 10, 2022 | digital marketing, Marketing Strategy
How Leads Affect Your Bottom Line Most business owners realize that getting people to engage with and buy a product or service isn’t an easy process. While we would like to believe that everyone goes online to find solutions with the intent to purchase, that just...
