Brand Awareness

Brand Awareness

When you want a bubbly, confectionary drink…do you ask for a soda or a Coke?    When you sneeze…do you ask for a tissue or a Kleenex?    When you get a cut…do you use a Band-Aid or an adhesive protective pad?    There is one thing Kleenex, Coke and...
What is a Marketing Funnel?

What is a Marketing Funnel?

What is a Marketing Funnel, and why should I care? Everyone loves a good visual representation of a complex concept — but what is a marketing funnel, and why do I keep seeing images of them? If you want a simpler step-by-step way to showcase a series of information,...