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POP QUIZ: Who Is Your Core Customer?

POP QUIZ: Who Is Your Core Customer?

by Team BRD | Sep 16, 2020 | blog, integrated marketing, Marketing Strategy

Tips for Identifying Your Core and Ideal Customer Get your paper and pencil ready for the Big Red Dog Core Customer Pop Quiz! Ready? Let the exam begin. Can you define your customer or buyer persona in a brief 1-2 sentence statement? Do you know your core customer’s...
What Notre Dame Can Teach Us About Safety Precautions

What Notre Dame Can Teach Us About Safety Precautions

by Team BRD | Apr 15, 2020 | blog, Marketing Strategy

Notre Dame Remembered What it Can Teach Us About Safety Precautions One Year Later   It has been one year since the structure fire that broke out at the Notre-Dame cathedral, people all over the world watched in awe and sadness as the historic monument burned. In...
The Essence Of An Effective Marketing Strategy

The Essence Of An Effective Marketing Strategy

by Team BRD | Nov 7, 2018 | blog, Marketing Strategy

The Essence of Effective Marketing Strategy The essence of an effective marketing strategy is a clearly defined set of goals and a method to prove that those goals are met or occurring. How do you know you’ve accomplished what you set out to do without defining it...
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