by Team BRD | Apr 18, 2023 | blog
If you haven’t heard about the new Open AI chatbot system ChatGPT, you must live under a rock! The internet, Instagram and every other social media outlet have been going “ga-ga” over the chatbot system released to the general public in November of 2022. While...
by Team BRD | Apr 11, 2023 | integrated marketing, marketing consulting blog
Setting up an effective marketing system requires a strategic approach that enables you to track, replicate and scale your campaigns. It involves defining your marketing goals, selecting an analytics tool, creating trackable assets, monitoring and optimizing campaigns...
by Team BRD | Apr 4, 2023 | blog
As an entrepreneur, you might find yourself lying in bed, staring at the ceiling and wondering why you didn’t choose a career that allows for a normal sleep schedule. Fear not, fellow sleep-deprived business owners, because David Ingram’s “15 Bedtime...
by Team BRD | Mar 28, 2023 | integrated marketing, Marketing Strategy
When you want a bubbly, confectionary drink…do you ask for a soda or a Coke? When you sneeze…do you ask for a tissue or a Kleenex? When you get a cut…do you use a Band-Aid or an adhesive protective pad? There is one thing Kleenex, Coke and...
by Team BRD | Mar 14, 2023 | digital marketing, integrated marketing
Blogs are a great way to increase visibility online and create a trusted brand that people will want to engage with regularly. While many believe blogs are not a top priority when spending marketing dollars, over 77% of internet users regularly read blog posts, and...
by Team BRD | Mar 7, 2023 | blog
Music is a great tool for the workplace! It has the potential to improve mood reduce stress and anxiety enhance focus and concentration improve memory and learning and, most importantly… encourage creativity At Big Red Dog Marketing, we incorporate music into our...
by Team BRD | Feb 21, 2023 | Marketing Strategy
Email Marketing Checklist: Steps for a Better Campaign The goal of email marketing is to captivate your reader’s attention and convince them to take action. Reaching your target audience with the right message is part of that “captivation” and a way to keep your...
by Team BRD | Feb 7, 2023 | Marketing Strategy
Improving customer retention doesn’t happen overnight. A strategic customer success strategy needs to focus on the entire process involved in the customer journey and can take weeks (if not months) to hash out and develop. While there is no “one-size-fits-all”...
by Team BRD | Jan 24, 2023 | SEO
Defining SEO Performance and Results Are you looking to learn how to Measure SEO Success for your business? Search Engine Optimization, “SEO” for short, is a vital marketing tool that seeks to increase the visibility of your website on search engines like Google. SEO...
by Team BRD | Jan 10, 2023 | digital marketing
What is Pay-Per-Click Marketing? A guide to PPC Marketing Let’s pretend you’re searching for a new pair of basketball shoes. You go online to Google and type in the search term “basketball shoes.” As soon as you click through, there is an ad at the top of the page for...