by Team BRD | Jan 10, 2023 | digital marketing
What is Pay-Per-Click Marketing? A guide to PPC Marketing Let’s pretend you’re searching for a new pair of basketball shoes. You go online to Google and type in the search term “basketball shoes.” As soon as you click through, there is an ad at the top of the page for...
by Team BRD | Dec 20, 2022 | integrated marketing, SEO
How to Create Effective Content Did you know that quality content creation is just as important as the design and aesthetics of your website? What about the idea that investing in content is one of the most effective ways to grow your audience and increase...
by Team BRD | Dec 6, 2022 | digital marketing, SEO
Link Building is the Cornerstone of SEO Link building is a highly effective marketing strategy that helps to increase a business’s value on Google. Unfortunately, many business owners recognize the importance of backlinks but aren’t sure how they help with SEO and...
by Team BRD | Nov 22, 2022 | digital marketing, integrated marketing
Keeping the Customers You Already Have Happy Growing a sustainable business means managing customer retention. Customer retention is the measure of customer loyalty and is based on how many customers keep coming back for repeat purchases. While it takes a lot to earn...
by Team BRD | Nov 8, 2022 | digital marketing, integrated marketing, Marketing Strategy
Your Customer Journey Matters The most important thing you can do as a business owner is to understand how your customers engage with your product or services. By analyzing your customers’ intentions, motivations, interactions and pain points, you have insight into...
by Team BRD | Oct 25, 2022 | blog
How Amazon Used Secrecy as Their Main Strategy It finally happened! Amazon’s series based on the Silmarillion Tales went live on September 2nd, and it was…LEGENDARY. While tears of joy are still streaming down our faces at Big Red Dog Marketing and visions of...
by Team BRD | Oct 11, 2022 | digital marketing, integrated marketing
A Strategy that Helps Your Bottomline Marketing is all about understanding the life cycle of a product and addressing the ups and downs before they happen. Whether you’re introducing a new product to the market or dealing with the maturity stage where things...
by Team BRD | Sep 20, 2022 | digital marketing, SEO
Understanding SEO as a Business Owner What is SEO? Search Engine Optimization? Organic Search? Keywords? If you’re asking questions about SEO, then you’re in the right place! At Big Red Dog Marketing, we know that the right SEO strategy can make or break a business....
by Team BRD | Sep 6, 2022 | digital marketing, Marketing Strategy
5 Signs Its Time to Refresh Your Marketing Your website is a reflection of your business, which means it’s important to keep it looking its best and performing like a champ. Like a good first impression, your website is the initial interaction with a potential...
by Team BRD | Aug 16, 2022 | digital marketing, Marketing Strategy
The Importance of a Good (and Bad) Review Using Google Reviews to boost your “street cred” is a great way to let others do the work for you! In our ever-growing tech world, getting a 5-star review from a customer provides three main benefits. Get testimonials to...