by Team BRD | Sep 28, 2021 | blog, SEO
Don’t Forget Your Site Map Having a functional XML sitemap is critical for good SEO results. The sitemap, if you weren’t aware, allows Google to understand your site structure and retrieve essential pages quickly. Your sitemap index is automatically updated as you...
by Team BRD | Sep 23, 2020 | blog, integrated marketing, Marketing Strategy
Developing Professional Relationships and Reputations These days, with cancel culture running amuck, customer loyalty is the number one way to increase your brand’s value; the idea of building a stable business at scale by fostering loyalty through repeat buyers (AKA-...
by Team BRD | Sep 16, 2020 | blog, integrated marketing, Marketing Strategy
Tips for Identifying Your Core and Ideal Customer Get your paper and pencil ready for the Big Red Dog Core Customer Pop Quiz! Ready? Let the exam begin. Can you define your customer or buyer persona in a brief 1-2 sentence statement? Do you know your core customer’s...
by Team BRD | Sep 9, 2020 | blog
A Foolproof Guide to Writing a Stellar Blog 4 Easy Steps to Creating Relevant Content Writing a blog is more than just putting words on a screen. A quality blog post has to have relevant content that adds value and tells a story with a new twist that people haven’t...
by Team BRD | Jun 25, 2020 | blog
Logo Design Process What’s Involved in Designing a Memorable Logo Designing a logo doesn’t happen overnight. There is no foolproof process or mathematical algorithm that can create a business logo design that resonates with the masses and is instantly remembered...
by Team BRD | May 9, 2020 | blog, integrated marketing
The “Don’ts” of Integrated Marketing Better Understanding what to do Marketing has changed immensely over the years due to our global economy and the ability to connect with our customers. As our world becomes ever more focused on technology and marketing becomes more...
by Team BRD | Apr 15, 2020 | Marketing Strategy, blog
Notre Dame Remembered What it Can Teach Us About Safety Precautions One Year Later It has been one year since the structure fire that broke out at the Notre-Dame cathedral, people all over the world watched in awe and sadness as the historic monument burned. In...
by Team BRD | Mar 17, 2020 | blog
How Marketing Failed PlayStation Vue If you haven’t heard by now, one of the most versatile and generous television streaming services is ending on January 30, 2020. PlayStation Vue began in 2015, and was one of the first cord-cutting streaming services. Back in...
by Team BRD | Mar 10, 2020 | blog
Tips for a Logo Makeover How Big Red Dog Marketing gave JHL Marketing a logo remake A business logo is the graphic version of the elevator pitch or a brief letter to the customer. It should attract the customer’s eyes and play to their interests. Does your logo say...
by Team BRD | Mar 3, 2020 | blog
The “Do’s” of Integrated Marketing Better understanding the process In this blog, I am going to focus on the “Do’s” of integrated marketing. Help make sure that you dive deeper into the crucial elements of your business marketing plan and touch on the important...
